Link Building as a Top 3 Ranking Factors on Google

Link building is a crucial technique used by digital marketers so that they can easily accomplish their directives. Link building is especially important in establishing credibility to you or your company’s website and allows for easier and more informed conversions on the consumer side.

Now I’m going to go through a few guidelines for effective link building:

  • How valuable is your link?

What is the function of your link? What type of conversions are you looking for by putting that link on your site? Is it relevant to your content? All of these are good questions to start asking yourself when contemplating inserting a link on your page. Will the link solely be placed on the site for ranking potential within Google’s search algorithms? If this is true, find some ways to incorporate it into relevant content that has some degree of authority on your website.

  • Finding Company Mentions

As an avid digital marketer, checking unlinked mentions of your company/brand should be a top priority. If someone external mentions your company and doesn’t provide a link to your page, you are missing out on valuable traffic that might have visited your site otherwise. Consider reaching out to that external website owner whether it be a company page, blogger, content-creator, etc. A simple email to the owner of the content expressing that you would appreciate linking the content to your site can go a long way in generating traffic and achieving your conversion goals.

  • Cleaning Up

Along with checking for unlinked content, a keen digital marketer should also search for linked content that is forwarding to the wrong page. For example, your company is an advertising firm and named “John’s Advertising.” Someone mentions “John’s Advertising” on their page and the link takes you to a necklace store. This is obviously not what you want associated with your link and you may want to reach out to the content owner and politely ask them to fix the broken link. Similarly these mistakes happen on your own page. Consider going over all of your own published content and see if any of the pages you have mentioned in the past take you to a null page or the incorrect page. This will help ensure you rank higher on Google and establish higher authority and credibility on you or your company’s website.

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