Throughout my tenure at the University of Wisconsin – La Crosse, I have become increasingly interested in digital marketing, social media analytics, and product management. As a result, I have bought and registered the domain cameronknight.com to serve as a personal portfolio for the work I have accomplished pertaining to my fields of interest. Furthermore, I completed the Google Ads Certification to learn more about website/webpage optimization for my personal portfolio and to learn more about social media analytics to apply towards my prior business, Cam’s College Sunflower Patch.
Currently, I am a Marketing & Events Intern at the 7 Rivers Alliance in La Crosse, WI. I am responsible for updating webpage content, coordinating & promoting events between the organization and other local entities, administering all the company’s social media accounts and creating effective email campaigns as well as monthly press releases. Through the use of effective digital media campaigns, I was directed to focus on restructuring the company’s website to include more meaningful content such as videos, infographics, and news articles. My effective solutions to digital marketing was noticed by my superior, and I was recently asked to present at the 2019 State of the Region event, our company’s largest event! I believe that past experiences within the digital marketing industry and my commitment to meaningful content creation make me an ideal candidate for this position. Adaptability is at the forefront of my skillset as I seek a challenging and competitive environment in my next career path.